Prediction - in 2010 we'll see more brands, like Kraft, through clever new uses of social media, increase their connectivity to consumers by using content that consumers want (content that entertains and/or is utilitarian). Also more use of online streaming of live concerts and award shows to sell beer and, video games (for sure). Check out what Mark Stewart, Kraft's VP Global Media Services, has to say in this 3 minute Ad Age.
Kraft Foods as Growing Publishing Company
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