If Your Customers Use Mobile Phones then Your Strategy Should Include...

As part of a recommendation for integrating traditional and social media channels for a Philly non-profit, I developed this SlideShare Presentation.  The direction applies seamlessly if you're a for profit.  As always, the secret is a focus on your target audience. 

Communications strategy for 2010

Interested in mobile marketing?  Be sure to check out Forrester Research's excerpt by Christine Spivey Overby, "Does Mobile Marketing Matter Yet?"
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